Jennifer Aniston Needs Her Own Brand

Jennifer Aniston is all over and doesn’t even realize it! She’s on commercials for L’Oreal, Emirates Airlines, Aveeno, SmartWater and EyeLove. Whew! Looks like you have all the makings of hawking so many brands that it’s now only natural to have your own rock solid, massive and hugely powerful lifestyle multimedia empire.

It’s unreal to even have to have this conversation. Everything that encompasses who Jennifer Aniston is: flawless skin, perfect body, a thriving career for multiple decades and even a goofy haircut named after her. With all this one would assume that she’s already the prideful CEO of an insanely successful brand that has loads of items from cosmetics in drug stores to bags of veggies to even juices that bare her image. Her website will be filled with eye-popping headlines and attention-grabbing catch phrases.

In 2016, there are already brands from an impressive list of the following female celebs: Ellen Degeneres, Chrissy Teigen, Blake Lively, Lauren Conrad, Ashley Tisdale, Tori Spelling (WTF?), Haylie Duff, Jessica Alba, Reese Witherspoon, Gwyneth Paltrow, all the Kardashi-Jenners and with all this…there’s one glaring omission…Jennifer Aniston! Even some other B or C-listers have their own website that tell you lame things about what color your energy is.


Despite the overwhelming amount of celeb brands dealing with lifestyles, there is still a massive Jennifer Aniston-sized hole that can and should only be filled by her. There’s no one else I can think of that will pen articles to get a color and shade of hair that’s a mix of blonde, brown and red. Also, who else will create handy and visually appealing handbag collaborations with Saks 5th Avenue? No one else comes to mind. There are tons of names that can be made up using your name even that will still sound catchy and make people want to shop for and consume your brand.

Today, sources revealed that she sold her worth in the brand of beauty called Living Proof to Unilever. I’m just talking out loud here but hoping for my own sake that this can only mean you’re going to concentrate all your energies on making a next-level top-shelf roster of organic haircare products. This is to accompany your majorly-trafficked website and assortment of ankle boots only at Bloomingdale’s. There could be a goldmine for all the sales opps with subtle yet effective Friends-referenced items!


It’s almost 2017 and I still can’t believe I’m saying this but there’s no Jennifer Aniston monolithic iconic lifestyle brand. There are some that will counter that the time for celeb lifestyle super empires have passed. But I know better. To come up with a dorky phrase from the Friends’ theme: Jenny will be there for you cuz you’re there for her too!!!!

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